Idea Cellular has once again proved that it is bullish when it comes to launching 3G, smartphones and that too below Rs 8,000 price tag. The company on Thursday launched one more smartphone Aurus 2 in the same category at Rs 6,490
Before this Idea had launched five 3G smartphones-Idea Zeal, Idea Ivory, Idea Aurus, ID 918 and Idea Blade- all in sub-Rs 8,000 category. The company claimed good response from these launches. Idea said that it has already sold over 300,000 3G smartphones over the last one year.
The dual-SIM Aurus 2 runs on Android 4.1 OS dual-SIM phone and powered with a 1 GHz processor and offers video-calling facility.
It comes with a 3.5 inch capacitive touchscreen with superior display that supports 320 x 480 pixel resolution. The device boasts of high internal memory of 4GB ROM along with 512 MB RAM. The smartphone sports a 3.2 megapixel camera with digital zoom along with a front facing VGA camera and supports video calling.
The company said that with the new 3G smartphone it is wooing existing 2G users who wish to upgrade to 3G in semi-urban and rural markets, across the country.
Idea Aurus 2 is a delight for those who wish to stay connected and active on their social network as it offers easy access to Gmail and other basic social networking activities on this device. Users can enjoy thousands of applications supported on the latest Android technology, Jelly Bean.
Sashi Shankar, Chief Marketing Officer – Idea Cellular, said, “Idea focuses on bringing the best of 3G technology at affordable price to our subscribers, thereby maintaining an equilibrium between both cost and technology”
Aurus 2 offers entertainment, e-mail connectivity, social networking, and browsing of smart apps and widgets.
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