UK which is already witnessing a rapid evolution of broadband services may witness further massive adoption of the services over the mobile medium if operators address the concerns of the subscribers.

A new survey from ISPreview covering 412 respondents highlights that 54% of consumers are interested in mobile broadband services. But there are issues which the service providers need to address.

Speed is the top concern of consumers with 25% of the respondents ranking this as the top priority while considering mobile broadband services. Next parameter was increased usage expectations of the users with 23% of the respondents ranking this as priority followed by Service Reliability at 22% and lower prices at 18%.

"Mobile Broadband users clearly expect a lot from operators but the good news is that the situation shouldn''t get too much worse, although admittedly it might have trouble getting better too, at least in the short term," says ISPreview.co.uk's Editor and Founder, Mark Jackson. "Some operators (3 Mobile) are already adopting traffic management measures to improve how they handle Internet data and future Long Term Evolution (LTE) technology, which will replace HSPA, should make more efficient use of existing capacity."