Mobile Internet is all set to take centre stage in the business plans of service providers across the globe including in India as numerous observations and trends including market research findings reaffirm this belief. One such research from mobileSQUARED reveals that India may have over 260 million mobile internet subscribers by the end of 2015.
The global figures are estimated to cross the 1.4 billion subscriber base mark by the year 2015 with 423.65 million subscribers to subscribe to mobile internet services by the end of 2010. The growth rate in subscriber base during the period from 2009 to 2015 will be at 233%, says the research.
World’s top 2 markets for mobile services in terms of subscriber base for mobile services, China and India will together have more than one billion mobile internet subscribers by 2015. Compare this to the world’s most developed nation, Japan which will have over 100 million subscribers by that time.
“China alone will contribute 58% of all mobile Internet users across Asia by 2015, with over 800 million users, while India will have a little over 260 million,” says mobileSQUARED chief analyst Nick Lane. “These figures are astronomical compared to other markets around the world such as the UK where 38 million mobile Internet users are expected by 2015. However, when placed in context with the mobile growth both India and China are experiencing, the mobile Internet growth is in alignment with other developing nations.”
Indonesia, Philippines and South Korea will collectively contribute 121.77 mobile internet subscribers by 2015.
“Almost one-quarter of the global population will be using their mobile devices to access the Internet, and those users are in Asia adds Lane. “By 2015, mobile usage will tower over PC usage across the continent and that means brands and companies must ensure they have a strong presence on mobile. If they do not have a mobile strategy in place, now is the time to change that.”
It may be noted that the research does not specifies it definition of mobile internet because as per Indian regulator TRAI’s released figures for mobile internet subscribers, the country has already achieved more than 130 million subscribers with yearly growth rate of over 60%.