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Asia Pacific mobile ad market grows 17% in Q2 2011: InMobi
TT Correspondent |  |  24 Aug 2011

InMobi, the world’s largest independent mobile ad network, revealed on Wednesday its Mobile Insights Report – Asia Pacific Regional Summary for Q2 2011, reporting a gain of 8 billion ad impressions over Q1 2011. The Asia Pacific mobile ad market grew by 17% to over 55 billion quarterly ad impressions on the InMobi network. Following the global trend, smartphone impression growth overtook that of advanced phones. The comprehensive report is based on data sourced from InMobi’s global mobile advertising network which served 104.9 billion mobile ad impressions in Q2 2011. 


The report says that Asia Pacific mobile impressions on the InMobi network grew beyond 55 billion ad impressions in Q2 2011 with the the region gained over 8 billion quarterly impressions (17%) over Q1. Smartphone impressions grew twice as quickly as advanced phone impressions.  Smartphones gained over 3 billion impressions, contributing 39.5% of total growth in mobile impressions in the region.    With 27% market share, Nokia OS remains the top operating system in the region, although it lost 2.2 percentage points this quarter.    Android and iPhone OS continue to capture considerable share, now representing 18.1% of all InMobi impressions in the Asia Pacific region, up from 13.5% in Q1 2011.


Nokia devices represent the majority (51% share) of ad impressions in the region, while growth in Android helped Samsung and HTC gain share.   Samsung continues to be the fastest growing manufacturer in the Asia Pacific region, gaining 1.4 share points quarter-on-quarter to reach 16.9% market share.The Apple iPhone on the other hand remains the single most popular device in Asia Pacific with 7.6% share.  Nokia devices hold 11 of the top 15 device ranks, although a lot of the Nokia devices lost share in Q2 2011.


China advanced the fastest among all countries in Asia Pacific gaining 1.4 share points while India continues to represent 4 of every 10 ad impressions in the region. 13 of the top 14 countries in the region gained considerable impressions from Q1 to Q2.


The significant growth in smartphone impressions points towards a rich media environment that enables greater innovation and increased consumer interaction. InMobi is constantly working toward creating device agnostic, efficient, and engaging mobile ad experiences using our best of breed technology and services. Our recent acquisition of creative production company Sprout will help us deliver scalable rich media content to devices supporting HTML5, further boosting mobile media consumption globally”, said Atul Satija, VP & Managing Director – Asia Pacific at InMobi


As far as the global findings are concerned InMobi’s global network grew by 23% gaining nearly 20 billion mobile ad impressions over the past quarter, serving a total of 104.9 billion impressions in Q2 2011.   45% growth took place in both smartphone ad impressions and in application ads, points towards increasing consumer adoption of smartphones and the popularity of applications. Smartphones now represent 38% of all mobile ads on the InMobi network.   In application advertising continues to grow quickly, although it only represents 17%.

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