Apple on Friday launched its newest iPad in China on Friday with the media reports terming the release as quite and free of chaotic scenes.
Earlier this month, Apple Inc. paid $60 million to settle a dispute with a local company, Shenzhen Proview Technology Ltd., over ownership of the iPad name clearing a potential legal hurdle to the release.
In China the new iPad will be available through the Apple Online Store (www.apple.com), select Apple Authorized Resellers and by reservation from Apple retail stores. Reservation requests will be accepted daily from 9 a.m. to 12 p.m. beginning Thursday, July 19 for pick up the following day. Additionally, iPad 2 is available at a more affordable price starting at just $399 (US).
According to according to The Washington Post, watched by security guards, a few dozen shoppers waited outside stores in Beijing and Shanghai, which opened on time at 8 a.m. That was in contrast to the chaotic scene outside Apple’s main Beijing store in January, when some customers who wanted to buy a new iPhone shouted and threw eggs after managers delayed the opening due to safety concerns about the hundreds of people waiting.
Wall Street Journal said that for the launch of the new iPad, Apple instituted a system new to the location in which buyers were required to take reservations beginning on Thursday, the day before the launch. Customers were then given a set time to pick up their devices.
Wang Qin, the chief executive of application development company Xia Yi Zhan, said while waiting in line for his new iPad that he thought the new system helped make the situation at the store smoother.