Telenor and Unitech Wireless will offer mobile services in India under the brand name of ‘Uninor’ leveraging from Telenor’s Group’s marketing and design framework.

"The announcement of the 'Uninor' name is a significant milestone in the roll-out of the operations in India as we move closer to the launch. Within the Telenor Group's existing markets, the Uninor brand will represent our vision and core values," said Telenor Group President and Chief Executive Officer Jon Fredrik Baksaas.

The brand name follows recent trends where it is observed that foreign investors with majority stake in the Indian new entrant have pushed for brand identity resembling close to them. Etisalat which has significant stake in Swan has selected Etisalat as its brand name.