According to 2013 global rankings by Millward Brown Optimor, the brand value of the India’s leading telco Bharti Airttel has dropped 13% and it has dropped 3 positions in the list of most valueable telcos in the world.  Global valuation ranking due to erosion in the same value, brand Airtel has dropped 18 positions

MTS on the other hand has returned to one of the most valuable global brands in the world of telecom. Value of Russia’s largest telecommunications operator rose 11% to $ 10.633 billion and went up by three points to take 82nd  place in the BrandZ Top 100 most valuable brands. The report attributed this to heavy investment in the development of the brand, improving products and services.

Following is the top ten global brands, according to Millward Brown: Apple ($185 billion) at number one, followed by Google ($113 billion), IBM ($112), McDonald’s ($90.25 billion), Coca-Cola ($78.41 billion),  AT&T ($75.50 billion), Microsoft ($69.41 billion), Marlboro ($60.38 billion), Visa ($56 billion) and Verizon ($55 billion), respectively.

“The essential and pervasive nature of communications in our lives has shown in the BrandZ research in the brand increase in brand equity strength among the top telecom brands,” Millward Brown said.

Other telecom brands on this year’s list include Vodafone, Deutsche Telekom, Orange, Movistar, MTN and MTS. While Vodafone, Deutsche Telkom, Orange and Moviestar saw their brand values erode by eight to 22 per cent.

This year’s listing shows that MTN moved up an impressive nine places to position 79th, with an overall increase in brand value of 23%. MTN debuted at position 88 in the survey last year. A leading emerging market mobile operator, and one of the world’s largest, MTN is again the only African brand in the 2013 survey.

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