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BSNL, Champion Computers to roll out co-branded products
TT Correspondent |  |  26 Sep 2013

Champion Computers Pvt Ltd (CCPL) has entered into a strategic alliance with state-owned Bharat Sanchar Nigam Limited (BSNL) to roll out a slew of BSNL co-branded products which include smart phone models, Tablet PCs, data cards (dongles) and wireless networking products. These products will be available in the market in the next few weeks.

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These products are going to be winners in their respective categories, in all aspects, features, product quality, price accessibility & functionality pan-India including remote regions.

Feature Phones: Total of 3 models that would be available at an attractive price range of Rs 1300 – 2000. These stylish phones would come with bundled data & voice options from BSNL worth Rs 1500 which would go on to make the phone virtually free for the customer.

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Smart Phones: Total of 9 models, available in 3.5”, 4”, 4.5”and 5” screen size, the smart phones come at a very competitive price range starting at Rs 3999 toRs13000 which will be available soon. At such amazing price points these Smart phones would have a host of top-end features which would make them runaway bestsellers.

Phablets: Screen size – 5.3”with Android 4.2, quad-core 1.2GHZ processor and a 5.3” capacitive touch screen at only Rs. 13999. The phablet is ready to hit the market in the next couple of weeks. More models with bigger screen size to follow soon.

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Tablets: 7” with 2G and 3G data plans and 9.7”. The tablets come with a 500 MB 3G data plan from BSNL free for 12 months making it an irresistible deal for end consumers.

Data Cards: 7.2 mbps and 14.4 mbps. Price range- Rs 1500 – 1700.

This association would see Champion bringing in the technology and manufacturing skills while BSNL will address the connectivity issue through its wide reach across the country including far-flung & rural areas.

BSNL-Champion products would be available through the following 4 channels which are as follows- Online (e-commerce portals like Snapdeal, Flipkart, Jabong, e-bay), Multi-brand retail outlets / large format retail outlets, Traditional Distribution- Retail channels and BSNL retail / sales channels (franchisees).

With the extensive channel set up, Champion–BSNL products will cater to a wide audience pan-India and serve consumers better. All these products would be fully tested for Optimum Performance on BSNL network. Champion has appointed 3000 dealers across the country and has tied-up with 400 service centres for after-sales service.

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Whitepaper:- Traffic Virtualization and Control

    
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26 Sep 2013(IST)  
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