Priyanka Chopra, Brand Ambassador of DDB TV Technology on Monday interacted with the B2B audience; leading chains of electronic superstores, large format retail groups, trade bodies, renowned consumer electronics manufacturers and industry representatives to showcase Digital Direct Broadcast (DDB) at Taj Land’s End, Mumbai on Monday, June 25, 2012. 

The interactive session aimed to inform the audience about the expertise of the new age platform.

Enabling the television of today to compete against smartphones and tablets, the DDB Platform will empower consumer to perform multiple functions never experienced before on one single platform. A first of its kind technological innovation, the new age platform is poised to bring about an unbeatable audio-visual experience right onto one’s television screens, to coincide with Digitalization across four metros in India.

Priyanka Chopra the DDB Brand ambassador said, “The technology will bring television at par to compete against the innumerable smartphones and tablets in the market. The DDB platform will empower owners of T.V’s to perform multiple functions never experienced before on one single platform.”

Priyanka Chopra has also said that she considers herself as a Geek’s Fantasy, so when DDB team approached me, it was impossible for me to not to be associated, as it’s very fascinating to be a part of progressive evolution of technology.

DDB Foundation spokesperson affirmed the information saying, “It is our pleasure to introduce the DDB Technology to our prospective B2B partners. The DDB Platform will turn tables in the television entertainment industry similar to the success of Android in the mobile technology industry. The DDB platform will bring home a revolutionary digital experience to the Indian television sets in India.”

In today’s world where technology is on one’s fingertips, the DDB  Technology brings in avant garde features like Direct Satellite Signal Reception that will help in receiving digital signals without any set-top box ‘Internet Browsing’ featuring Facebook, Twitter, Google, Skype, Yahoo and other applications; ‘Over the Air Software Upgrades’ for updated technology; a ‘450 MHz Dual Core Processor’ integrated with 14 Bit Processor capable of creating a 4 Trillion Colour bandwidth along with ‘Motion Enhancement and Motion Correction (MEMC)’ capabilities; the HDMI-CEC enabled DDB Platform devices will come loaded with a  10 Band Graphic Equalizer, Faroudja Audio-Video Optimized and Strata Certified Audio, for a better audio-video experience.

Envisioned as a platform to enhance available entertainment options for the masses, the DDB Platform while setting global standards in Home Entertainment experiences will also eliminate the need of multiple devices across various platforms. The DDB Platform is definite to become the game changer in the television entertainment industry similar to what Android has done so successfully to the smartphone devices enabled mobile technology industry.