IDEA Cellular, the number-one mobile operator in Kerala, and the third largest in India, has achieved yet another landmark by crossing the 70 lakh subscriber base recently.

With this, IDEA has further strengthened its leadership position both in terms of revenue market share and customer market share, an Idea release said here today. 

IDEA Cellular, an Aditya Birla Group company, started services in Kerala in 2004, and is today, the highest penetrated mobile network in the circle, reaching out to over 97 per cent of the population.

IDEA has played a significant role in the development of telephony services in the state by reaching out to 3,280 towns and villages in Kerala, through an unmatched network of nearly 5,000 sites.

Commenting on the achievement, Mr Vinu Verghese, Compnay Circle Head (Kerala) said ''IDEA Cellular has constantly strived to cater to the growing communication needs of the people of this state.''