Nokia on Tuesday announced a number of new and exclusive application partnerships at CTIA Wireless 2012, continuing its focus on delivering differentiated and original app experiences to Nokia Lumia consumers around the world.
"We are focused on delivering great, locally relevant apps, and importantly, those which offer unique, exclusive and original experiences," said Marco Argenti, SVP, Nokia Developer Experience. "With Nokia Lumia smartphones now available in 48 markets, developers are rapidly recognizing the business opportunities and creating their best work for our consumers."
With more than 80,000 apps now available in Windows Phone Marketplace, search and discovery features such as 'App Highlights' and 'Nokia Collection' curate the best, most relevant apps for Nokia Lumia consumers.
"Nokia has achieved much in a short space of time when it comes to key brands and partners creating apps for Nokia Lumia customers. We believe developers are now moving away from simply porting, to create new innovative and high design apps that fully leverage the Windows Phone Metro UI and features such as live tiles. With new and exclusive apps launching on a regular basis, and Nokia Lumia rapidly expanding into new markets, Nokia and Microsoft are demonstrating meaningful differentiation for consumers, developers, operators and retailers," said Crawford Del Prete, EVP, Chief Research Officer, IDC.