Tata Consultancy Services (TCS), a leading IT services, consulting, and business solutions organization, on Thursday said that it has been designated as a Leader in the Business Analytics BPO Services Market by prominent global market intelligence firm IDC.

Among the attributes that garnered TCS the honor is the company’s innovation/R&D, pace and productivity as well as employee management.

IDC MarketScape reports are designed to identify factors for effectiveness and success in particular markets both long term and short term and then evaluate vendors in the market against those factors.

The key criteria for defining excellence in IDC MarketScape: Worldwide Business Analytics BPO Services 2012 Vendor Analysis, Doc #234937, May 2012 published by analyst Mukesh Dialani, focused on a number of factors including experience in delivering BPO services, effective matching of customer needs to vendor capabilities, and the ability to provide a full lifecycle of business analytics services among others.

As the report states, “A vendor with domain specific skills can provide additional value to their client by discussing actions the customer should take to improve and optimize the performance of the business.”

“It is indeed a great recognition of our differentiated strategy in the highly knowledge intensive Analytics and Insights space to be named as a Leader in the Analytics BPO market by IDC itself the leader in global market intelligence,” said Abid Ali, Vice President and global head of TCS’ BPO business.

“Customers globally seek to be agile in their response to the volatile market conditions and emerging competitive and strategic threats. We help clients effectively leverage the myriad of data produced internally and available externally through our Analytics and Insights services to make the best decisions with efficiency and speed."