IDEA Cellular, the leading mobile operator in UP-West and Uttrakhand, has reduced its call rates to further strengthen its leadership position in the circle. With over 1 crore subscribers it is the market leader in terms of both revenue and customer market share and is the highest penetrated mobile network, covering 34 thousand villages and towns in the state.

IDEA Cellular is offering a call rate of 10 paise/minute for its subscribers to call over 1 crore other Idea numbers in UP West and Uttrakhand. The call rate is available on a special tariff voucher priced at only Rs.28. The voucher is valid for 30 days and the call rate is applicable between 10pm and 5pm (19 hours of the day).

 N.F. Aibara, Chief Operating Officer, UP West, Idea Cellular said, “Through this new offer we want to acknowledge the faith our subscribers have shown in making Idea the No. 1 network in UP West and Uttrakhand. We are sure that our customers would appreciate the new product offer on the widest coverage network in the circle.”