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Yahoo launches dedicated destination for London Olympics
TT Correspondent |  |  10 Jul 2012

Yahoo! India, the premier digital media company, has launched a dedicated destination for the London Olympics 2012, on Yahoo. The site (http://in.news.yahoo.com/olympics/) has four dynamic sections, which include: Photos, Calendar, News, and Memorable Moments. To deliver original and superior digital content experience to its audience Yahoo! has brought together panel of experts comprising of Gold Medal Olympians Dan O'Brien (Track and Field), Summer Sanders (Olympics), Shannon Miller (Gymnastics) and sports writers from Yahoo!’s editorial team.

 

 A unique initiative by Yahoo, Memorable Moments is created to celebrate the most iconic moments from the history of the modern Summer Games. Yahoo! is bringing to life a range of remarkable, emotive stories from the greatest sporting event in the world through video, photos, essays from Yahoo!’s award-winning writers, outside voices of influential individuals, and its users.  Stories include Nadia Comaneci’s perfection in Montreal and Usain Bolt’s stunning world records in Beijing 2008, as well as controversy such as Marion Jones’ doping admission in 2000 and the drama of Mary Decker’s collision with Zola Budd in 1984.

 

Every compelling moment features original Yahoo! editorial content and is brought to life with video and unforgettable images. The stories are shared through the eyes of those who were there, and many of the Memorable Moments include brand new documentary video footage and interviews, including Carl Lewis’ emotional visit back to the stadium in which he triumphed with four gold medals in 1984 and a reflective Comaneci on a balance beam.  Yahoo! interviewed dozens of current and past athletes about their Moments, and travelled to countries around the world to document the stories.

 

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