Aircel, one of India's leading mobile players & a strong supporter of Corporate Responsibility, concluded the second term of the ‘Save our Tigers’ Telethon with NDTV. The 12 hour television campaign received an overwhelming response and raised Rs. 5.81 crore for Tiger Conservation in India.
During the campaign wildlife champions from across the country came forward to extend a hand in saving the national animal and pride of India, the Tiger.
Campaign ambassador Amitabh Bachchan alongwith Dr. Prannoy Roy, Chairman, NDTV and Vikram Chandra highlighted the key issues of tiger conservation and keenly monitored events across the country from the central hub at Ranthambore, Tiger Reserve from 9am to 9pm on Sunday, 15th July.
Major highlights included the accomplishments by the last Tigerthon’s impact, Kids for Tigers mela in New Delhi, Mumbai, Sawai Madhopur and commitments from Chief Ministers of Maharashtra, Assam and Karnataka to facilitate reforms for tiger conservation in India. Celebrities like Vivek Oberoi, Rahul Bose, Kunal Kapoor, Chitrangada and Dia Mirza were also present to lend their support by participating in the campaign.
Commenting on the occasion, Sandip Das, CEO, Maxis Communications & Director, Aircel said, “Tiger symbolizes everything we stand for as a country. The Save Our Tiger campaign has made a huge difference by bringing forth not only the issues impacting the national animal but environment and people too. We are extremely honoured and pleased to see the profound impact it has created in the last 3 years.”
Aircel has been campaigning to save our tigers by highlighting major issues and taking the critical agenda to the Chief Ministers of all tiger states. The 12 hour telethon was the final event to raise money to create Rapid Response Units. The RRUs are fully equipped customized vehicles used by forest officials to protect our tigers and respond to any emergency in and around the various protected Areas in the country. 5 crore rupees was raised through the several donations during Telethon 2011.