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MTS introduces unlimited social media plan for MBlaze customers
TT Correspondent |  |  19 Jul 2012

Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 16 million wireless customers on Thursday introduced ‘Unlimited Social Media’ plan for its MBlaze customers.


MTS will offer Unlimited Access to Social Networking sites i.e. Facebook, Twitter and LinkedIn on large screen format. The one of a kind offering has been made available to both new & existing customers, bundled with data usage of up to 6 GB per month for usage other than 3 free websites.


According to Leonid Musatov, Chief Marketing & Sales Officer, MTS India “At MTS we always aim to provide innovative products and services to our customers.  Keeping this concept in mind, MTS’ MBlaze has come up with yet another exhilarating proposition, ‘Unlimited Social Media’ offering unlimited access to 3 most popular social networking websites. I am confident that our customers will find the new offering exciting and will truly enjoy an uninterrupted experience of access to Facebook, Twitter & LinkedIn on the move.”


Targeting the youth, MTS ‘Unlimited Social Media Product’ will be supported by a 360 degree integrated communication, ‘Always on’. The campaign features Anupam Mukerji, Fake IPL Player and Shraddha Sharma, Cyber Rockstar celebrities who have made it big only by best utilizing the power of social media. This awe-inspiring campaign is backed by a series of road shows, digital marketing, and OOH initiatives being rolled out across all major cities within the country. Through this latest proposition MTS MBlaze gives a breakthrough to Data Customers who want to create their distinct identity by using social media as a platform, which is also the central idea of the Campaign, ‘Always on’.

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19 Jul 2012(IST)  
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