MTS Royale is the first of its kind initiative by a telecom operator offering attractive benefits to MBlaze customers in Kolkata and West Bengal region.

Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 16 million wireless customers today announced a unique loyalty program aptly called MTS Royale for its MBlaze customers in Kolkata & West Bengal Circles.

A first of its kind initiative by a telecom operator, this loyalty program has been specially designed to provide a range of special benefits and rewards to MBlaze subscribers in the region. Available in three variants Platinum, Gold & Silver; MTS Royale card offers benefits across diverse categories like Restaurants, Multiplexes, Lifestyle & Apparels Stores, Salons, Spas, Beauty & Wellness etc at more than 100 outlets across West Bengal.

According to Keshhav Tiwary, Chief Operating Officer, Kolkata & West Bengal circles, MTS India, “With the launch of MTS Royale; MTS is offering a variety of special benefits and rewards to MBlaze customers across Kolkata and West Bengal region. Through this programme we want to express our gratitude to all our customers for their long association with MTS. I am sure that our customers will enjoy the exclusive benefits and discounts under this special offer.”

The launch of MTS Royale is supported by a 360 degree communication campaign involving above the line and below the line initiatives. Centered on the creative thought that MTS customers get a privileged treatment wherever they go, MTS Royale would make them feel special enhancing their experience with MTS.