India is the top source of spam worldwide, with the U.S. moving from sixth in 2011 to second in 2012. Korea, China and Vietnam round out the top five, according to Cisco Annual Security Report

The top spoofed brands involve prescription drugs like Viagra and Cialis and luxury watches like Rolex and Omega.

The report says that spammers maximize the ROI of their efforts, targeting real-world events with specific and short-lived campaigns.

Cisco has released findings from two global studies that provide a vivid picture of the rising security challenges that businesses, IT departments and individuals face, particularly as employees become more mobile in blending work and personal lifestyles throughout their waking hours.

It said that despite popular assumptions that security risks increase as a person’s online activity becomes shadier, findings from Cisco’s 2013 Annual Security Report (ASR) reveal that the highest concentration of online security threats do not target pornography, pharmaceutical or gambling sites as much as they do legitimate destinations visited by mass audiences, such as major search engines, retail sites and social media outlets. In fact, Cisco found that online shopping sites are 21 times as likely, and search engines are 27 times as likely, to deliver malicious content than a counterfeit software site.  Viewing online advertisements? Advertisements are 182 as times likely to deliver malicious content than pornography.

 Security risks rise in businesses because many employees adopt “my way” work lifestyles in which their devices, work and online behavior mix with their personal lives virtually anywhere in the office, at home and everywhere in between. The business security implications of this “consumerization” trend are magnified by a second set of findings from the Cisco Connected World Technology Report (CCWTR), which provides insight into the attitudes of the world’s next generation of workers, Generation Y.

According to the study, most Generation Y employees believe the age of privacy is over (91%), but one third say that they are not worried about all the data that is stored and captured about them. They are willing to sacrifice personal information for socialization online. In fact, more Generation Y workers globally said they feel more comfortable sharing personal information with retail sites than with their own employers’ IT departments – departments that are paid to protect employee identities and devices.

As Generation Y graduates from college and enters the workforce in greater numbers, they test corporate cultures and policies with expectations of social media freedom, device choice, and mobile lifestyles that the generations before them never demanded. As the first chapter of the Connected World Technology Report indicated in December, Gen Y is constantly checking social media, email and text updates, whether it’s in bed (3 of 4 surveyed globally), at the dinner table (almost half), in the bathroom (1 of 3), or driving (1 of 5). That lifestyle is entering work environments in greater numbers, spotlighting the future of work and how companies must consider competing for the next wave of talent. Unfortunately, what the security studies show is the next-generation workforce’s lifestyles are also introducing security challenges that companies have never had to address on this scale.

The report said that Android Malware encounters grew 2,577 percent over 2012.  However, mobile malware represents only 0.5 percent of total Web malware encounters.

These trends become especially significant considering the smartphone is the No.1 device among Gen Y workers over laptops, PCs and tablets.

In 2012, there was significant change in the global landscape of where users encountered Web malware. China dropped from being the second-most malware-stricken country in 2011 to the sixth spot last year. Scandinavian countries, such as Denmark and Sweden, experienced greater numbers of Web malware encounters, climbing the world ranking to the third and fourth spots, respectively. The United States retained the top spot with 33 percent of the world’s Web malware encounters.

Cisco considered the business implications of these and other threat statistics by examining the attitudes and behavior of always-on, on-demand Gen Y employees.

The study says spam volume dropped 18 percent from 2012 to 2011, with spammers working “banker’s hours” for a 25 percent drop in spam over the weekend. In 2012, the majority of spam was sent during the workweek – Tuesday was the heaviest spam day of the year.

Although most Gen Y respondents do not trust websites to protect personal information (75 percent), such as credit card and personal contact details, their lack of confidence does not deter their online behavior, gambling that they will not be compromised. This puts a large amount of pressure on companies when these individuals take risks online with work devices on corporate networks.

In India, 89% of the respondents feel that the age of privacy is over. However, 45% of the respondents are not worried about all the data that is stored and captured about them.Fifty-seven percent of Gen Y is comfortable with their personal information being used by retailers, social media sites, and other online properties if they will benefit from the experience.

John N. Stewart, senior vice president, chief security officer, Global Government and Corporate Security, Cisco said , “Each year, the security threats and defenses change as a result of one another. The Cisco Annual Security Report is our expert research, highlighting global threat patterns and trends. When combined with findings from the Cisco Connected World Technology Report and how the next-generation workforce views security, there are unique, troubling and informative correlations and conclusions. Today, we live a blended work-personal life. The hackers know this, and the security threats that we encounter online such as embedded Web malware while visiting popular destinations like search engines, retailers, social media sites and smartphone/tablet apps no longer threaten only the individual; they threaten our organizations by default. This year’s ASR highlights this and other trends while providing the hard data, and ideas, for how we should be approaching security today.”
    
For Latest Updates Visit : http://www.facebook.com/pages/TelecomTiger/429104257149437