mydala, India’s leading online deals and most preferred mobile marketing & service platform and Vodafone, one of India’s leading telecommunications services provider, have said that their joint mobile marketing platform My Delights has crossed the six million mark of unique visitors per month.

Vodafone and mydala’s association spans across 120 cities with more than one million deals facilitated already by over 80,000 merchants on the joint platform

The partnership allows Vodafone users to shop on their mobile on a range of products and services such as restaurants, spas, fashion accessories, personal care products and a lot more. They can now avail discounts upto 90 % and free services in some cases and products they wish to choose from a menu of their favorite food joint to a Cineplex in their vicinity. Bringing internet value, discounts and offers to the mass market is the aim of the service and, so far, the response has been overwhelming.

Said Vivek Mathur, Chief Commercial Officer, Vodafone India, “Using USSD, our partnership with mydala enables us to provide our customers with exclusive deals and offers. The combination of technology and easy to use mobile capability is a recipe for success. We are seeing a big uptake in the tier 2 and 3 cities and rural India and this is in line with our strategy to take the benefits of the internet to the masses.”

Anisha Singh, Founder and CEO, mydala said, “There is a huge potential to provide value to all consumers of Vodafone. Our platform allows real-time tapping of Vodafone users, which combined with intelligent data analytics is working towards executing on Vodafone’s vision of extending value and rewarding their loyal customers.
 
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