Aircel, on Monday announced an affordable range of industry first data packs ranging from Rs.9 to Rs.399 for all its customers. With this trend setting move, Aircel hopes to encourage its existing and potential customers to stay connected online with Aircel.

The newest innovation is in line with the evolving data and mobile internet scenario in the country and will help in fuelling growth in internet adoption.

Aircel’s industry first offers of unlimited 2G/3G data packs of Rs.9, Rs.79, Rs.249 and Rs. 399 are intended to redefine the way mobile internet is consumed in India. With an USSD recharge of Rs.9 per day, subscribers can enjoy 100MB of data for the purpose of basic internet. Subscribers can also enjoy 1GB, 3GB and 7.5GB of unlimited 2G or 3G data depending upon the circles for Rs.79, Rs.249 and Rs. 399 respectively. The 1GB, 3GB & 7.5GB ETOP packs, with validity of 10 days, 15 days and 30 days, are in line with the growing data consumption.

9 / 79 / 249 variants have Daily High Speed limit of 100MB/day while 399 has High Speed Limit of 500MB/day

Rs9 Variant can be availed via USSD Subscription.

“We firmly believe that internet is for all. Aircel has been on the forefront of cutting edge technology and through our constant efforts of innovating products and services; we aim to make Aircel a gateway to the internet for all. There has been a dramatic increase in the sales of smartphones and this has led to a widespread need of data, especially for the youth. We’re confident that our products will not only greatly ease the pockets of our new customers, but also help to fuel internet adoption in the country for those who still aren’t online. It is a known fact that with each passing day, the need of our customers to have access to seamless data connectivity on their mobile phones is increasing manifold. This is clearly a reflection of our vision to empower all our customers with easily accessible and affordable internet,” said Sunil Kuttam, National Head - Data, Aircel.

“Today the screens are getting larger and connections are getting faster. We have witnessed an increasing demand for data especially for entertainment and productivity purposes. The sudden proliferation in online entertainment platforms has led to consumers spending more time on their smartphones than watching TV. Therefore, being a data focused company, constantly innovating with data products is the only way to stay relevant for our consumers. Aircel sees a huge opportunity to get more first time internet users on board as well as help graduate existing data users to faster technologies like 3G,” added Sunil Kuttam.