Airtel is true leader in Indian telecom scenario. The company today announced that it will put a mechanism in place for self regulation of its quality of Services (QOS).

The company said that it would impose on itself a penalty for dropped calls beyond 1.5 per cent of the overall volume. This is more stringent than the TRAI set quality of service norms under which operators have to ensure that 98 per cent of all calls are completed without any drop. Airtel has bettered this benchmark to 98.5 per cent.

Based on the calculation of the call drop rate during network busy hour on a monthly average, any amount calculated for exceeding the 1.5 per cent voluntary benchmark, subject to a maximum of Rs 100 crore per annum, will be contributed by Airtel towards the education of underprivileged children in rural areas.

The company will report its Quality of Service data and the amount calculated on a quarterly/annual basis to ensure transparency.

Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel, said, “ This self-regulation on Quality of Service further underlines our commitment to our customers despite the challenges of limited spectrum availability and acquisition of sites in urban areas.”

As per the new benchmark, Airtel will contribute Rs 1 lakh for every 0.01 per cent increase in call drop rate beyond 1.5 per cent every month in each circle of operation.

Airtel has decided to apply this standard benchmark across the country despite the constraint of difficult operating conditions in some areas, in particular hilly regions such as Jammu & Kashmir, Himachal Pradesh and North East.