Bharti Airtel (Airtel), on Wednesday announced that that it has, through its subsidiary Bharti Airtel Services, acquired a strategic equity stake in Seynse Technologies Pvt. Ltd., a Financial Technology (FinTech) company.

Seynse (pronounced ‘Sense’) has created the popular digital lending platform Loan Singh, which enables easy loans for credit-worthy yet underserved borrowers. Seynse has built a proprietary credit engine and advanced machine learning capacity to serve customers.

“Over the years, Airtel has developed strong in-house data science capabilities that enable us to serve our customers better. Seynse’s advanced credit scoring algorithms based on multiple sources and digital analytics will add immense value to our innovation factory. We look forward to working with the passionate team of professionals at Seynse to bring targeted products and solutions to our 270 million plus customers,” said Harmeen Mehta, Global CIO and Director – Engineering, Bharti Airtel.

“We’re privileged to have Airtel as a partner in our growth journey and look forward to gaining from their deep understanding of the Indian customer. This partnership will give Seynse the opportunity to innovate for a much wider audience and add to its product portfolio,” said Gourav Jaswal, Director of Seynse.