Mumbai-based VAS player, Mauj Mobile announced the acquisition of UK-based Mobango that specializes in the development of mobile applications and offers user-generated content.

According to Mauj the deal will allow it to provide its partners in India and abroad, a wider array of applications and content for their customers.

Commenting on this development, Anupam Mittal, Founder and CEO, People Group said, “Mauj was founded with a vision of providing compelling content and applications over the mobile internet. Mobango''s acquisition is another step in that direction. Mobango is a pioneer of the rapidly growing Pay Per Download (PPD) business model and is one of the world's largest independent app-store, so we are obviously very excited to round off our Applications, Content & Communities offering.”

Fabio Pezzoti, Founder Mobango said, "We are delighted to have concluded the transaction with Mauj Mobile, a leading Mobile VAS company in the fastest growing telecom market in the world.  With Mauj and Mobango coming together, customers and partners of both the companies will benefit through a broader choice of products and services.”

Mobangao claims to have recorded more than 750 million downloads.