Big TV is all geared up to kick start its new advertising 360 degree integrated campaign to position the firm as a one-stop entertainment player in the country.

“The new campaign will deliver the value benefits a customer can derive through Reliance BIG TV and its entertainment niche, focusing on the brand’s larger than life canvas,” said a company statement.

For the campaign, Big TV has engaged Corcoise Production which is headed by Prasoon Pandey while TVCs have been directed by Prashant Issar. Hollywood and Bollywood style of film-making has been incorporated in the TVCs.

Further to this, the multi-crore campaign will be handled by a team from Leo Burneet headed by Nilesh Tivary and KV Shridhar. The campaign will go live in electronic media cross the country, top print publications, over 30 FM channels, OOH media and over 800 online portals.