RCom’s Big TV announced the launch of a new ‘iStock’ application in alliance with Reliance Money to offer interactive financial application to Big TV’s subscribers thereby claiming to be the first in India to offer such application on DTH platform.

The new service will allow subscribers to keep a track of stock of their interests and maintain a portfolio of upto 16 stocks. It will also provide updates on Reliance BIG TV’s DTH platform. This zone will not only provide information about Indian and international indices, currencies, commodity, stock and market news.

Commenting on the launch of this unique interactive application,  Mahesh Prasad, President, Reliance Communications said, “The iStock launch is an excellent illustration of the Reliance ADA Group successful effort to draw synergies of its domain expertise across various sectors. The iStock application is part of our endeavour to offer customers unique and differentiated content and enhance their overall interaction with the Reliance BIG TV brand.”

“Since the launch of Reliance BIG TV, we have been at the forefront of driving DTH penetration in India. We escalated the DTH growth story in India with the largest on ground roll-out of a home entertainment service in India. And we followed this up by acquiring one million customers within 90 days of launch,” Mahesh Prasad added.

According to Sudip Bandyopadhyay, Managing Director, Reliance Money said, “At Reliance Money, it is our constant endeavor to innovate and provide our customers with value added services and increased levels of convenience.  As a part of our electronic channel strategy to meet this objective, Reliance Money is already present on the Internet through our trading kiosks and on the mobile.  Embracing the DTH platform of Reliance Big TV was the logical next step in providing our customers the added advantage of being able to access Reliance Money''s portal content from the comfort of their living rooms.”

The service is currently on offer for free.