Airtel digital TV (HD), the DTH service by Bharti Airtel has been recognized as ‘Product of the year 2012’, following an independent survey conducted by the leading research firm, AC Nielsen. Product of the year is an internationally recognized standard that celebrates, champions and rewards the best innovations in retail basis feedback of consumers.

Commenting on the accolade, Shashi Arora, CEO- DTH/ Media, Bharti Airtel, said, “We are honored to have received this recognition. For us, at Airtel, the genesis of all our innovations lies in the requirements of our customers. Therefore, this accolade is truly a fitting endorsement of our customer centric approach. It is also an acknowledgement of the hard work put in by our team since the launch of Airtel digital TV in India. Rest assured, we will continue to raise the bar for offering the best in digital TV for our stakeholders”.

To participate, companies have to first nominate the product which is subsequently funneled down by a panel of eminent citizens and very senior media people. The shortlisted names are put through an independent and 100% Face to Face consumer survey conducted by Nielsen across 30,000 respondents in 36 markets.