CSG Systems International a global provider of software and services based business support solutions has said that it is offering new ways to accelerate Indian cable operators’ evolution into the digitization era.

To meet Indian cables industry’s demand at its critical growth point, CSG will bring its comprehensive product portfolio, expertise and a variety of delivery models including licensed and a new managed service offerings for CSG Single view, its real time, convergent customer management, charging and billing solution, to the Indian market.

Globally, and particularly in India, the cable industry is seeing dramatic growth and increasing complexity as a result of regulatory changes and the move from analog television offerings to digital. Digitizing the cable platform allows the release of spectrum for hundreds of channels, enables multi-play services and stimulates services such as pay per view, subscription and interactive television.

According to Ian Watterson, CSG International’s Vice President and Managing Director, Asia Pacific, “Digitization of the cable networks is building momentum across India, driven by rapid changes in consumers’ digital consumption behaviour. Cable service providers will need to rise to the challenge and transform the way in which they offer new services and support customers. CSG is a global leader in the provision of solutions and services that can support the cable industry in India, with the knowledge, experience and credibility built from over 25 years of leading this same evolution for cable and satellite operators in the United States.”

To move from today’s analog video services to a digital television offering with voice and data services, India’s next generation cable operators will need to create a whole host of new tiered bandwidth, high speed data and content offerings to accommodate a wide variance in customer usage patterns and preferences. Such initiatives must be backed by technology, with Business Support Systems (BSS) at the forefront of vital back-office functionality. BSS systems such as CSG Singleview can help support diverse subscription models; set-top box subsidies; triple and quad-play bundles; and “Over The Top” content delivery models to name just a few.