Tata Sky announced the appointment of South Indian actress and upcoming Hindi film Ghajini heroine, Asin as the company’s new brand ambassador. 

"Tata Sky has indeed made life jingalala for many Indian families with its bouquet of unique offering. I am proud to associate myself with a brand that symbolizes excellence, innovation and world class customer service. I am looking forward in playing an important part in Tata Sky''s vision of redefining television viewing in India" said Asin.

Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, "Tata Sky and Asin have a lot in common. Both are young, energetic, achievers, and both enjoy a high degree of credibility with consumers. As our new face, she will be influential in reinforcing the attributes of the Tata Sky brand and reiterate our positioning."