Reliance Communication’s DTH services subsidiary, Big TV claimed that it has achieved 500,000 subscriber within a span of five months in the southern part of the country thereby making it the fast growing DTH player in the region.

“It’s heartening to note that we’re scoring impressively in The South which has diverse content needs. Reaching the magic figure of 5-lakh customer milestone in the four Southern States was a great New Year gift to us. It is indeed a testimony to the superior product and the best proposition offered by BIG TV and its success in accelerating the growth momentum of DTH sector in India,” said Mr. Mahesh Prasad, President – Reliance Communications.

Big TV attributed the success to its unique blending of programme offering to the subscribers in the region offering them regional content along with popular channels as well as pricing it competitively.

Karnataka including Bangalore emerged as the most promising state for the company with 150,000 subscribers.