ROK Entertainment Group has collaborated with Basari, a Turkish IT and telecommunications company to offer Samsung handsets with pre-installed Geneim Midlogic On-Device Portal (ODP) content delivery application in Turkey.

Taking off the initiative with the Samsung M150 model, the OPD developed for Samsung Fun Club ODP by ROK Entertainment Group’s Geniem, is believed to enable users access Samsung Fun Club’s vast value-added services. 

In addition ODP will allow instant access to the latest local and international music videos, over-the-air, as well as offering users the ability to browse and buy mobile content embedded within the ODP without the need to access the network, said the company.

“ODP’s are becoming a crucial tool for value added service providers and mobile marketing agencies alike and, with Geniem’s state-of-the-art technologies, Basari Ikon is able to offer leading edge solutions for our partners across Turkey and the Middle East,” said Evren Denizmen, Managing Director at Basari Ikon.