The race for expanding share in smartphone market in India is heating up. A day after RIM launched BlackBerry Curve 9220, Intel Corporation and Lava International Ltd., one of India’s fastest growing mobile handset companies on Thursday launched the XOLO X900, the first smartphone with Intel inside.
The company said that after its success in feature phones with over 10 million happy customers in under 3 years, it has brought XOLO X900 the Indian market.
“The device addresses the needs of those for whom speed and performance matters”, it said.
The device will be available to customers for purchase beginning 23rd April at a best buy street price of approximately INR 22000.
Lava also announced its long term partnership with Croma, a national chain of mega stores of consumer electronics and durables, for promotion and sale of the XOLO X900.
The partnership between Intel and Lava was announced at Mobile World Congress in Barcelona in February. The XOLO X900 is based on Intel’s smartphone reference design featuring the Intel Atom processor Z2460 with Intel Hyper Threading Technology and supporting HSPA+ 3G connectivity.
The high performance 1.6 GHz Atom processor with Hyper Threading Technology brings speed and multi tasking performance to consumers’ fingertips. The leading edge 400 MHz graphics clock and the full 1080p HD video encoding and playback make this phone a perfect entertainment device, providing users with an immersive gaming and video experience. It also features an 8 megapixel camera delivering advanced imaging capabilities including burst mode that allows 10 pictures to be captured in under a second.
The XOLO X900 is housed in a sleek design with a 4.03 inch high resolution LCD touch screen for crisp text and vibrant images. At launch, the X900 will run on Android Gingerbread, with a planned over the air software upgrade to Android’s Ice Cream Sandwich platform shortly thereafter. Intel’s technology enables a high performance user experience, all while maintaining great battery life up to 5 hours of 3G browsing, 45 hours of audio and 8 hours of talk time.
XOLO will be a differentiated player in the fast-growing smartphone segment. The initial reviews of XOLO X900 have been very positive and independent benchmarks clearly point to the fact that when it comes to speed and performance, XOLO X900 is the gold standard,” said Vishal Sehgal, co founder and director, Lava International.
“The boundaries of personal computing are expanding. As we enter the India market with our first smartphone from Lava, the device not only showcases the rich capabilities and user benefits of Intel computing, but also highlights the exciting possibilities of what’s still to come”, said Mike Bell, Intel corporate vice president and general manager of the Mobile and Communications Group.
Commenting on the long-term strategic partnership with Lava, Ajit Joshi, MD and CEO, Infiniti Retail Limited, said “We at Croma are extremely pleased to collaborate with Intel and Lava to get this exciting new product into the market. We always endeavor to get the latest and best products first to our consumers and this is a step in that direction. We are very optimistic about the prospects of this exciting new product.”
Starting 23rd April, the XOLO X900 will be available for purchase to customers from Croma and Xolo.in, followed by availability in other retail chains, general trade and online stores from early May.