With social networking proving to be a particularly popular activity on smartphones, Research In Motion (RIM) on Wednesday announced a stylish new smartphone for socially connected customers.
According to a report, Facebook mobile users spent more than 7 hours engaging via browsers or apps in March, as compared to six hours via the computer.
Twitter mobile users, meanwhile, spent more than 2 hours engaging on mobile devices, as compared to just 20.4 minutes on Twitter.com (with the caveat that doesn’t track usage on third party desktop clients like TweetDeck).
The new BlackBerry Curve 9320 smartphone features all the core BlackBerry messaging and social centric features that keep people connected, and it offers global 3G connectivity backed by long battery life to allow users to make the most of their day.
“The new BlackBerry Curve 9320 is designed to make it incredibly easy for users to stay socially connected,” said Carlo Chiarello, EVP, Smartphone Business at Research In Motion. “The new BlackBerry Curve 9320 will be especially popular with customers upgrading to a smartphone for the first time and existing Curve customers looking for a step up in speed and functionality.”
The BlackBerry Curve 9320 has everything a customer needs to stay in touch with the people and things that matter most to them. It features a dedicated BBM key, bringing the power of RIM’s popular mobile social network up in an instant, as well as the best keyboard in its class for quick and easy typing. It includes a built in FM radio, allowing users to tune into their favorite local stations, and listening to the FM radio does not require a data plan or use data services. Designed to allow both 3G connectivity and long battery life, customers can get up to 7 hours of talk time or up to 30 hours of FM radio listening or music playback with headphones.
Customers can easily interact with their social network in real time, using preloaded apps for Facebook and Twitter. The new Social Feeds 2.0 app is also preloaded, allowing users to post updates to multiple social networks simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view. The integrated camera includes a flash and supports video recording, and pictures can be tagged with their location thanks to the smartphone’s built in GPS.
The BlackBerry Curve 9320 comes with the new BlackBerry 7.1 OS, which supports features such as Mobile Hotspot and Wi-Fi calling where available. Parental Controls is a brand new, on device feature that provides parents and guardians with simple options to help protect children by restricting access to specific functions, features and applications.