LG Electronics on Wednesday officially launched  Optimus 3D MAX and Optimus L7 smartphones.

The Optimus 3D Max is priced at Rs 30, 500 and L7 is priced at Rs 19, 900.

The 3D Max has tri-dual 1.2Ghz OMAP4430 processor (Dual Core, Dual Channel and Dual Memory), 1GB of RAM, 8GB of internal storage with a microSD card slot, two 5 megapixel cameras, and a 1,520mAh battery.

The phone runs on Android 2.3, Gingerbread and is 9.6mm thin.

“In 2012, we will take LG’s leadership in Speed, Screen and Content to a whole new level. With the Optimus 3D MAX, we want to set new standards of quality viewing and powerful performance on mobiles packed in a slim and modern design,” Soon Kwon, President South West Asia Region and MD LG India, said.

"Design is consistently an important factor for customers when choosing a mobile phone and with L-Style we're going to go back to our roots as a company focused on products that fit into the lifestyle of customers," adds Kwon.

LG has also customized some of the software on the phone to take complete advantage of the glasses less 3D capability. The 3D Converter takes 2D content off any available media (Videos, Pictures, and Games) and converts them to 3D for your viewing pleasure. A 3D video editor is also included, allowing you to edit your video footage in 3D in real-time, and a 3D Hot Key allows you to quickly switch between 2D and 3D views.

The L7 has a 4.3-inch display that supports WVGA (480x800) pixel resolution and comes with a 5 megapixel camera with LED Flash at the back and a 1.3 megapixel front facing camera. It has single core 1 GHz Qualcomm Snapdragon mobile processor.

It comes with 1 GB RAM and 4 GB onboard storage. It also comes with LG Mobile TV, an inbuilt application where users can view 50+ live TV channels, Online Widget Support, on demand service and Free TV Viewing for two months from the date of activation.

It would also be the first device to feature LG’s Optimus UI 3.0.