ZTE, a leading global provider of telecommunications equipment and network solutions, has launched the ZTE Grand X dual-core 4.3-inch screen smartphone in the UK, bringing high-end mobile video and gaming experiences to a wider audience.

The ZTE Grand X combines an NVIDIA Tegra 2 dual-core chipset with Android 4.0 (Ice Cream Sandwich) to deliver a rich mobile multimedia experience, a world of entertainment in one device.

The powerful processor delivers fast download speeds and video processing and, combined with the 4.3-inch 16 million colour Sharp screen (960x540) andcinematic surround-sound Dolby Mobile Sound technology, enables the Grand X to provide a compelling mobile entertainment experience.

The NVIDIA Tegra processor means games run fast and smooth, and one touch access to the Tegra Zone gives mobile gamers quick access to the world’s best mobile games.

The ZTE Grand X incorporates a variety of connection capabilities including Bluetooth, WiFi and DLNA which enable users to share content across multiple devices such as TVs and displays, printers, cameras, and other mobile and multimedia devices. The smartphone also allows users to capture, play and share content using the HD video capability.

“ZTE Grand X brings high-end mobile video and gaming within the reach of a whole new audience,” said He Shiyou, ZTE EVP and head of the Terminals Division. “It provides a world of entertainment in a single device, combining high quality and a wide range of functions for a great mobile multimedia experience.”

Using the NVIDIA Tegra chipset, the ZTE Grand X is able to provide consumers with best of class graphic quality for watching movies, browsing online and photo sharing. Gaming on the handset delivers authentic and sharp images; the lens is dynamic, and content is rendered for a high impact interactive experience delivering console quality on all games.

“With ZTE’s Grand X handset, buyers have the best of both worlds: an amazing, high-end user experience at a cost that will be noticeably lower than handsets with similar specifications. With the Grand X, you have all the benefits of a powerful processor combined with a large, high quality screen and high-end design,” said Scott Hooton, Chief Commercial Officer, Phones 4u.

Jamie Heywood, director of mobile at Virgin Media said, “We’re enjoying a great partnership with ZTE, having already launched two handsets with them this year, and their latest phone, the Grand X, is a fantastic addition to our extensive smartphone range. Coupled with our best ever ‘Premiere’ tariff* from just £27 a month and boasting unlimited data as standard and inclusive insurance at no extra cost, Virgin Media customers can stay connected on the go all day every day without worrying about hidden costs.”

Other features of the Grand X include Facetones which shows friends’ latest social media updates and photos when they call; and Evernote which enables users to save voice notes, memos, photographs and music in the cloud so they are always accessible.