MTV, India’s leading youth brand and SWIPE Telecom, an innovative technology solutions company on Tuesday jointly launched their 1st co-branded new generation 6 inch fablet, ‘MTV VOLT’.
In the recent past there has been an exceptional growth in the usage of technology like tablet PCs and Fablets amongst the youth in India. This has witnessed a CAGR of 59%. Both MTV and Swipe seems to have exploited this trend by producing this device. It provides everything that youth want-information, socializing and entertainment.
Priced at Rs .12999, and targeted at youth on the move the device is a sleek ‘Fablet’, a FABulous tablet.
Both the partners are planning to develop a diverse portfolio of MTV phones and fablets, built around youth interests and aspirations.
MTV Volt is the first Fablet device to feature an exclusive inbuilt TV-player, offering viewers on-the-go access to MTV. With a stunning touch screen, MTV Volt is both a portable TV set and a fully functional high-definition Android tablet with wi-fi, dual cameras, FM player and GPS functionality.
It weighs only 239gms sports a white velvet body specially designed textured back for better use, comfort handling and high aesthetic value. The ‘MTV Volt’ also comes with in-built apps that allow you to network on Facebook, LinkedIn and allows you to download videos too.
Backed with a blazing fast 2 x 1 GHz, Dual Core Processor, HD Display and Android Jelly Bean 4.1.1, the latest and most advanced android version have enhanced the performance of the gadget.
The device has 8 MP rear camera with flash and 1.3 MP front camera to let you capture all the best moments and make them memorable. The MTV Volt also uses an internal rechargeable marathon battery Li-Ion Polymer 3200 mAh that provides a talk time of 8-10 hours.
Sandeep Dahiya, SVP & Business Head, Consumer Products, Viacom18, said “MTV VOLT is a ‘made to order’ product for the generation that’s constantly communicating, entertaining and socializing.”
MTV Volt’ will be available across 10,000 retail points across India, Swipe e-store and also leading online portals like Flipkart, Snapdeal, Infibeam and eBay amongst others and other youth centric platforms. The offline campaign consisting of launches, banners, hoardings, posters will be complimented by an interactive an engaging campaign in the digital space as well
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