The incumbent will be responsible for:

* Achieving target subscriber numbers in assigned geography.

* Achieving Primary targets for Handsets & RCVs.

* Ensuring Secondary placement & target achievement for Handsets & RCVs through Distributor Sales Representatives; continuously provide On-Job-Training to DSR team.

* Also personally evaluate & seek to improve distribution of Open Market Handsets in coordination with distributors of other vendors (Nokia/Motorola etc.)

* Constant focus & increasing distribution width & depth for Handsets & RCVs.

* Ensuring a high level of merchandising excellence including the use of signages & vinyls with a view to territory visibility leadership against competition.

* Monitoring the performance of distributors, preferred retailers & take corrective actions.