InMobi on Tuesday announced that Atul Satija will lead InMobi Japan in addition to his current role as VP and Managing Director, Asia Pacific.

Satija, who has been with InMobi since December 2010, brings considerable mobile advertising and digital media experience from Google, where he was the Head of Wireless Business for Japan and Asia-Pacific. Hidetaka Tembata, who was heading InMobi Japan, is no longer with the company. With this change, Japan, which operated as an independent region, will now become an integral part of the overall InMobi APAC strategy.

Naveen Tewari, CEO InMobi said on this announcement, “As one of the most advanced mobile markets globally, Japan continues to be the hot bed of innovation and presents a huge business opportunity for InMobi and is a core part of our global strategy.”