Huawei, on Tuesday announced that Jeff Liu has tendered his resignation as President of the Huawei Honor Brand, Huawei Consumer Business Group (BG), and will be leaving the company within the first half of 2015. Zhao Ming, Vice President of Huawei’s Western Europe Region, has been named as Jeff Liu’s replacement and the two will work closely together over the coming months to ensure a smooth leadership transition.
 
"During his 19 years with Huawei, Jeff has effectively served across multiple business units including as head of the Honor brand since 2013. We will remain forever indebted to Jeff for his work in growing the Honor brand which has been instrumental in the global success of our consumer business. As we look to the next stage of growth for Huawei Consumer BG, we are fully confident in the capabilities of our senior leadership team and their vision to take us to even greater heights in the dynamic mobile industry," said Ken Hu, Deputy Chairman of the Board, Rotating CEO, Huawei.
 
Jeff Liu’s replacement, Zhao Ming, joined Huawei in 1998. With rich R&D, marketing, and international market experience, Mr. Zhao Ming has served in various leadership roles including as Head of the Wireless Product Management Department, Sales Director of Global Wireless Solutions, President of the Wireless CDMA & WiMAX Product Line, Representative of Huawei Device Italy, and most recently Vice President for the Western Europe region.
 
"Jeff has been a great partner and friend since we started together in the wireless technical sales department nearly two decades ago. Under his leadership, the Huawei Honor brand has grown tremendously, and while we will deeply miss his contributions, we are also proud that he will carry forward Huawei’s vision for excellence in his next endeavors. As the transition in leadership takes place, we are excited to introduce Zhao Ming who is well known across Huawei for his dynamic vision and leadership, and will continue to drive the Honor brand forward to new achievements," said Richard Yu, CEO, Huawei Consumer BG.
 
Huawei Honor has quickly grown as one of the world’s leading smartphone brands. In just one year, shipments of Huawei Honor devices accounted for 20 million units, recording sales revenue of USD 2.4 billion.