Network VAS is basically enhancement of network. It comprises of facilities like- call management, enhanced SMS services and varied internet billing options to name a few. Honestly when we look at VAS in this sense network has not focused on user experience since its inception.

There is a need of an intelligent network that is able to identify and block the calls one doesn’t want to take, give constant updates on phone balance and validity expiration dates and offer simpler ways of operating mobile internet, which is flagged as the talk of the town.

In network VAS we are striving to make networks able to serve today’s enhanced consumer and converged media requirement.

Q3. During your fund raising exercise carried out in May this year, you had reportedly mentioned that you are eying acquisitions in VAS space. What are your target firms in terms of offerings, revenue size, geographical preference, etc and are there any acquisitions in pipeline?

Ans: Our strategy is to grow in the different territories of the businesses that we operate in. So, we don’t mind acquiring a consumer internet company or consumer telecom application services company, or telecom enterprise services company. These are opportunities we see as logical expansion of our current business operations.

While we develop our own technologies in house, there is also a lot that we outsource to other companies. And from time to time we have made investments in such companies and will continue to do so. Given an opportunity we could also look at owning them 100 percent.

On the international front we will look at expanding our footprints in select geographies. Instead of spreading our selves thin in a number of smaller markets we may look at larger markets. We are looking at an acquisition of over $ 50 -100 million in the international market. It is early days for us in this, hence would not like to divulge more details.

Q4. VAS players in India often complain of high handiness from telecom operators particularly related to revenue share agreements and discrepancies on billing. Your viewpoints on the same.

Ans: We look at ourselves as long term players and we believe that for long term players this does not hold true. This could be a problem for faced by certain players but our customers empathize with us and we have not felt this. If we talk in terms of the larger ecosystem, it is an open market where one is required to have a well defined business strategy, a build up and a cost structure to survive.