Videocon, India’s leading Consumer Durable Company, has entered into a  partnership with the world’s most advanced TV technology platform- Digital Direct Broadcast (DDB) to optimize the TV viewing experience with the convergence of various features never experienced before on a single platform.

It will help receive digital signals without a set-top box, giving an audio-visual experience never experienced before. Its cloud computing abilities help you work and save your files on the cloud, while giving a superior browsing experience of favourite websites, including Facebook, Youtube and Twitter. It also has the ability to convert 2D channels into life-like 3D quality, making the experience to watch Videocon DDB LEDs nothing short of being magical. So you no more need multiple devices, your Videocon DDB LED will do it all.

T. Kohyama, Vice President R&D, DDB Foundation, said, “Videocon, with its credentials like years of industry experience, a vast distribution network and world class service back up has surpassed the assessment process and we are very pleased to be associated with this Indian durable giant.

Anirudh Dhoot, Director, Videocon said on the association, “Bringing in a revolutionary digital experience to the consumers, this technological platform shall offer a world-class technology to the Indian television market and bring at par to international standards. Videocon is glad to be chosen to partner with DDB”

Videocon, DDB LED was unveiled by the Bollywood superstar, Shahrukh Khan. Later, the product range of all new LEDs available in sizes from 32” to 58” was also launched on the occasion.