An overwhelming majority of telecom leaders see WebRTC as integral to their future product development, according to a study by Dialogic.
 
Findings of the survey may surprise some within the industry who made early predictions that videoconferencing and contact center communications would be the primary points of adoption for WebRTC.
 
It said that instead, 37.7 percent of those surveyed said that WebRTC offers a broader benefit to unified communications solutions. Further, more than 35 percent of respondents agreed that WebRTC will make a more immediate breakthrough in the education market as opposed to the enterprise. And unlike many industry initiatives that can take up to ten years to mature, 49 percent of respondents intend to deploy a WebRTC solution within the next 12 months.
 
Dialogic, the Network Fuel company, has announced the results of its 2013 WebRTC Impact Survey, a study that cuts through market speculation to deliver relevant information on the adoption and disruptive potential of WebRTC.
 
The survey asked 169 key decision-makers in the service provider and telecom applications development communities to share their assessments of how WebRTC will evolve their business models and help them seize new opportunities across various market verticals.
 
“For several months now, we have heard varying opinions on the viability and disruptive potential of WebRTC, running the spectrum from Skype-killer to pure hype. To gain more real-world insight, Dialogic did what we do best: we listened to our customer base,” said Andrew Goldberg, senior vice president of marketing and strategy for Dialogic. “An overwhelming 86.9 percent of respondents revealed that WebRTC is significant to their overall product roadmaps. The survey underscores the importance for service providers and application developers to have access to solutions that help them quickly monetize the WebRTC opportunity.”

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