Connectiva Systems announced the availability of a new integrated data model for subscriber revenue optimization that will support Holistic definition of the subscriber record over time and across different entities within the enterprise among other salient features.

The information model will span over multiple channels, networks, departments and services. It will also offer Common taxonomy and structure for identifying and tracking outliers, anomalies and behavioral patterns in data across multiple domains.

“Telecom operators are continually adding new services and applications to increase profitability. Furthermore, as the sector continues to converge and networks grow complex, maintaining flexibility and scalability is even more critical than in previous years,” said Avi Basu, President and CEO of Connectiva Systems. “Our integrated revenue optimization suite has been natively built on a common data model and platform and will help operators meet their business goals through providing a common foundation for understanding customer and revenue data.”