Microsoft said that is working with working with automotive industry to design an updateable car that’s easier to use and responds to the driver’s needs.
                              
It said that has a vision for in-car technology that takes us beyond the confines of the cockpit to what they call the intelligent car, a scenario in which telematics data can help improve the driving experience, and the design of the vehicle.
 
Led by Group Program Manager Pranish Kumar, the Windows Embedded Automotive team is focused on fulfilling this vision and, in the process, developing an upgradeable technology solution that extends the useful life of the vehicle.
 
Says Kumar: “The automotive industry faces a lot of unique challenges, perhaps first of which is that cars must be supportable for much longer than consumer electronics devices, 10 or 20 years, in most cases. I think we’ve developed a solid understanding of some of these challenges and how technology can address them, while providing drivers with a better experience.”
 
Microsoft’s involvement in the automotive industry stretches back 15 years to 1998 when the company partnered with Clarion to announce the Auto PC, a first-of-its-kind solution that gave drivers access to email, driving directions, paging and traffic alerts, and their entertainment system. And in 2003 Microsoft developed the Microsoft TBox, a telematics device that went on to power infotainment systems for a variety of carmakers.
 
When it came to working directly with carmakers, Kumar says it was an uphill battle to gain their trust. Many had tried to design their own infotainment system and were convinced that it couldn’t be done in a shorter time than seven or eight years. Microsoft has since proven itself by reducing development time down to just two to three years.
 
For carmakers, the Promised Land lies in giving drivers the ability to access information and services anywhere they live, whether an app on their smartphones, a music file on their tablet at home, or customer contact information on their computer at work or in the cloud. Over time, members of the Windows Embedded Automotive team have earned a reputation for providing solid insight to help make these experiences a reality.
 
Together with Kumar, Creative Director John Hendricks, Principal Program Manager Jay Loney, Partner Development Manager David Kelley, and Experience Designers David Walker and Melissa Quintanilha are part of a larger team developing and designing the future of Microsoft’s automotive technologies.

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