BJP has roped in mobile marketing company VivaConnect to sell its biggest brand, Narendra Modi. This is just one example of how intense high-tech political warfare in the coming months in the run up to assembly and Lok Sabha elections is going to be.

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The move is aimed at bringing Modi’s speech to those who are not able to go to the venue to listen to him. Such BJP supports now can connect to him through VivaConnect’s "LiveTalk"’ on their mobile or landline phones.

This is possible without any internet, smartphone nor a subscription to special or premium add-on services.

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VivaConnect claims that it brought Narendra Modi’s September 15 speech for ex-serviceman rally held at Rewari, Haryana to 1,00,000 callers across India.

BJP partnered with Innovative firms like Zipdial and VivaConnect and offered a unique mobile connectivity model between vast mass of mobile users and BJP Leadership. says Arvind Gupta, Head of the BJP IT Cell.

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Vikram Raichura, Managing Director of VivaConnect says, 'We are honored to be associated with BJP and showcase one more possibility on how by leveraging mobility one can extend overall reach and even cater the far flung areas to achieve mass involvement on national & international scale.'

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