Facebook in France has become a huge platform for the advertisers. Out of a total of 60.5 billion display ad impressions were delivered across the internet in March 2013, 13.5 billion were served on Facebook by over 2100 advertisers, according to comScore.
 
Zalando GmbH led the way with 246.5 million display ad impressions, Otto GmbH & Co KG came in second with 198.6 million impressions and Microsoft was third with 96.3 million display ad impressions served on Facebook during the month.
 
“Understanding their ad exposed audience reach is also important for advertisers. Beyond ad impression volumes, France Telecom Group’s display ads reached the highest percentage (46%) of Facebook’s French audience in March 2013”, comScore said.
  
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