TheTMSway, a mobile solutions provider, brings in the Philippines the TMS platform, a combined technology of new generation of shortcodes and a shortcode search engine both optimized for the new generation of mobile phones, which will take one-step ahead of the traditional SMS short code system in the region, and will increase the level of engagement between the business community and the Filipino consumers.

TMSshortcodes.com is a Telco-neutral open platform that allows the delivery of personalized mobile contents to the Filipino consumers by means of short codes – a method that upgrades the SMS shortcode (a system provided for the exchange of text message via old generation of mobile phones) to the TMS shortcode (a system optimized for URL messaging).

The TMS shortcode is composed of a root (branded keyword) and a unique numeric code (sample: ITV 1010), which can be entered into the search engine of shortcodes (TMS search) using consumer’s mobile phones or tablets.

In the SMS shortcode system, consumers need to send a keyword like “ITV 1010” to a local number and get back an SMS with a clickable  link that  connects to a static site URL. With the TMS shortcode system, consumers simply enter the keyword “ITV 1010” to TMSsearch.com to get an instant personalized connection via a dynamic URL.

“Measurement, especially on traditional media ad campaigns, is a key part of the ROI requested by advertisers. The Plug & play solution provided by TMS which can help determine the performances of each medium is a revolution that improves immediately any offline campaign’s accountability”, said Jonathan Ellis TheTMSway CEO.

TMSshortcodes.com and TMSsearch.com are already used in some countries across the Asia-Pacific region, like Hong Kong, Singapore, Thailand, Indonesia and Malaysia.