Telefonica Digital has selected Apigee as the partner for its API management platform, building on the work already done with the BlueVia console. The Apigee API platform will serve as the technology foundation for a variety of Telefonica Digital initiatives designed to expand the ecosystem of third-party applications built on its network-based services and assets.

"We are helping innovative businesses like Telefonica Digital execute on an API-based development model that has already been proven by the Internet titans," said Chet Kapoor, Apigee CEO. "Telefonica Digital is reaching out to new markets through developer ecosystems, and we look forward to working with them as their API programs continue to grow."

This news supports Apigee''s momentum in the telecommunications industry, where companies including AT&T, KT (Korea Telecom), Telenor, Vodafone and WAC (Wholesale Applications Community) have adopted Apigee's API platform.

The Apigee Enterprise API management platform reduces the complexity of delivering APIs, drives developer adoption, provides comprehensive analysis and control of API usage, and helps businesses scale as API channels grow. APIs are specifications that allow software applications to communicate with each other and can be considered the "glue" of the Internet-based economy. By providing APIs, businesses enable internal, partner and third-party applications to easily integrate and connect to their Web services and data.