Cisco, the leading provider of conditional access (CA) and digital rights management (DRM) solutions has said that its market-leading VideoGuard conditional access and digital rights management technology is now providing the critical protection of premium content to over 340 million viewers.

Cisco said that it is in prime position to address the changing needs of operators now and into the future with a Research and Development (R&D) center in Bangalore, India that is dedicated to the development of video technology. With its continued commitment to research and innovation, the company currently enjoys the largest market share of the estimated 257 million digital TV homes in Asia Pacific (Source: MPA Report, May 2013).

Cisco VideoGuard conditional access and digital rights management solutions make Cisco the leading CA provider in Asia Pacific with a market share of 31% , according to  Screen Digest Report 2013 and Cisco’s internal subscriber data.

Cisco is a trusted pay-TV technology partner for over 150 Pay-TV operators as well as media and entertainment companies worldwide, including leading Direct-to-home (DTH) and cable operator customers in Asia Pacific like Airtel Digital TV, Astro, Foxtel, Hathway, Oriental Cable Network, Sichuan Cable TV, Tata Sky and Den Networks.

Cisco recently announced the key milestone of over 30 million digital TV homes in India with an estimated 150 million viewers.

Sue Taylor, Vice President Sales, Asia Pacific, Service Provider Video Software Solutions said, “This industry in Asia Pacific is one of the fastest growing and most dynamic in the world. We look forward to serving millions more households that can benefit from Cisco’s enhanced TV-viewing experiences, as the demand for advanced services and applications surges.”