InMobi, the world’s largest independent mobile advertising company, on Wednesday said that it reaches 759 million active users per month through their mobile devices.
It said that it now second only to Facebook. These 759 million anonymous profiles on the InMobi network span 165 countries, bringing a truly global audience to advertisers.
“According to IDC, smartphone shipments are expected to pass one billion for the first time in 2014. Mobile has become the foundation of peoples’ lives, it is now the preferred media platform—overtaking even TV—it is how people obtain necessary information for everyday life,” said Naveen Tewari, CEO, InMobi. “With this growing reliance on mobile devices, naturally, advertising budgets are following consumers. Five years ago, a brand that included mobile advertising in its portfolio was ahead of the curve. Today, if you’re not advertising on mobile, you risk losing an entire generation of consumers.”
Tewari continued, “Our platform processes 240 TB of data per day to make the best possible decisions to deliver the most relevant content to the user. Reaching consumers via mobile has become common, but providing the best user experience, including engaging ad formats, precise targeting, and delivering consistently relevant messaging, relies on the intelligent processing of big data and continued innovation.”