It is a well known fact that the Youth segment in India is one of the most lucrative consumer groups for marketers around the world. And this fact was further affirmed with a new research from Tata Consultancy Services (TCS) which reveals that the Indian Youth are increasingly finding flavour with the digital age including for the mobile services.

The survey throws out the following findings:

• 63% of urban students spend over an hour online daily

• 93% are aware of social networking

• Orkut and Facebook are most popular online destinations

• 46% use online sources to access news; TV, Newspaper users at 25%

• 62% have a personal computer at home

• 1 in 4 students own lap-tops in metros; 2 of 3 own music players

• IT and engineering remain overwhelming popular career choices

• Media & Entertainment, Travel and Tourism are emerging careers

• USA, UK top list of international destinations for higher studies

The survey also had special findings pertaining to the Delhi region:

• Amongst metros Delhi youth uses library (13%) the most for information source

• Internet access from school in Delhi (31%) is highest amongst all cities

• Maximum youth in Delhi have access to mobile phone (99%) and digital camera (72%) against rest of India

• More Delhi youth (28%) gets over Rs. 1,000 as pocket money than any other city

• IT is the preferred career choice for 40% of students. Amongst these, one in four wish to work on new digital technology, higher than national, mini metro or metro average

The survey was conducted by TCS across 14,000 high school children between the ages of 12-18 in 12 cities across India during 2008-09.